burlap, sisal & jute {wall coverings}

I've seen this idea used in a few mags lately, accenting one wall or even an entire room with a textured wall covering. In the pic abouvem they've lined the insid eof kitchen shelves with grasscloth and matched one of the kitchen walls with the same. I think the texture adds an eco-chic vibe, and there are a million different shades and fibers to choose from. My only fear is that it may fray and look tattered after a while.